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Psynthesys; Rebooted
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In 2017, due to growing interest in learning-directed story telling, Psynthesys shifted focus to design engaging stories that make Life Science feel more like co-discoveries for company audiences. The change reflects an evolution in thought and practice based on feedback from clinical team training services and support provided for Bioscience companies since 2005. The strategy grows audience engagement by making complex content approachable for a broad range of audiences – that in turn builds bridges to the many humans that may be impacted by Bioscience innovation.
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Why Rebooted?
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When Psynthesys was founded in 2014 a colleague and I joined forces to address an unmet technological need solving clinical research team performance shortfalls. A workflow learning web-app resulted. I developed the company brand, project managed using rapid prototyping strategies, performed UX research, Designed all UI components, and generally was the face of the company in funding efforts and sales until we decided to close the doors 6 years later.
It was a hell of a journey! And here I am designing for bioscience using what I learned to ensure content is relevant and on point for this complex sector.
A visual identity suggesting growth through organically propagated conversations in a single supporting system are the underpinnings of Psynthesys philosophy of developing an active brand ecosystem.
Growing Life Science Conversations...Organically
Web + Branding
Psynthesys is a company that feels right at home with scrappy, early stage companies.
Experience Design products that turn germinating Life Science companies into growing concerns
...boy out of the country...country out of the boy; the entrepreneur at heart inevitably leans tent-ways while forging the way toward some inexplicable pull.
You're identifiably different. Good seasons and deep roots put you in a position to compete much more effectively.
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#growthjustgotreal
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Is it science . . . some other drama perhaps?