Graphic treatments aside (unusual for a visual designer to say), clients are most in need of a narrative; and this is where every project I take begins. If the client audience find it difficult insert themselves into the storyline, such meaningful comprehensions falter.  You can see for yourself how this has translated into our solution via Expansion's website so please take a look.

This entry is a focus on how branding is a familiar a progression of thought pre-formed by audience experiences based on a familiar storyline. Magically finding the next note in your next sing-a-long breath is no fluke - rather, an innate familiarity with the pentatonic scale. Somewhat contradictory sounding, a brand will 'feel' as if something surprising is about to happen - and if done well, audience anticipation will make the reveal all the more effective. That's the power of a good brand...and novels...and movies and so on.