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WORK

The Adynxx team had an inside joke that they stopped at the 2 'Xs' by saying, 'when 3 'Xs' are just too many.'  Recognizing the double "X" ending in Adynxx's name as a ready-made reference to their pain gene discovery I turned the construct into a double helix.  We then underscored the key function of their technology in breaking the DNA chain of pain by making the helix non-continuous.  With a little custom font work, the mark became an even more distinguishing feature of a unique company identity.

Branded collaterals

Concept Work

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Slide deck selections

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