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WORK
The Adynxx team had an inside joke that they stopped at the 2 'Xs' by saying, 'when 3 'Xs' are just too many.' Recognizing the double "X" ending in Adynxx's name as a ready-made reference to their pain gene discovery I turned the construct into a double helix. We then underscored the key function of their technology in breaking the DNA chain of pain by making the helix non-continuous. With a little custom font work, the mark became an even more distinguishing feature of a unique company identity.
Branded collaterals
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Concept Work
Slide deck selections
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