Rick Erickson
WORK
Imagine having a superpower where you could suspend the movement of water in a river, locate a single silica molecule out of all the H2O surrounding it, reach out and casually grasp only it between thumb and forefinger - inspect it at your leisure - get to know it intimately in a way that it conveys to you all of it's secrets. This is a very oversimplified account of what Cerevance does with the whirring mass of cells that comprise the Central Nervous system. The purview they have of the CNS using AI Technology called NETSseq is leading to an altogether novel cohort of treatments for Parkinson's, ALS, Alzheimers - the big three in CNS diseases now in the forefront of concern for aging populations across the globe.
Select assets below show concept level work and design execution.
Platform Hero
Landmark Discoveries for CNS Disorders
3d Animation
A little known part of exploration for Cerevance's new brand was a collaboration with a talented bio animator that helped create a wonderful metaphoric visual experience underscoring the privileged purview of the CNS their technology afforded in the discovery of novel targets for CNS disorders. The environment appears at first glance seems chaotic and impossible space to navigate in any meaningful way. Mimicking the synchronized flight (murmurations) of massive flocks of starlings in the natural world is a way to explain how their scientific team is able to set a manageable pace in the CNS in which to identify key objects and operations and match appropriate treatments to them.
See below -
